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MagicInfo Services’ partnership with Branding AV Solutions


Branding AV Solutions, formally known as Samsung Business Center Noordwest-Nederland, is a reseller that sells everything related to digital signage displays, with a main focus on Samsung hardware and software solutions.

The company’s primary clients are in the retail- and corporate industries. Hence, it provides services related to office environments like meeting rooms, video collaboration, touch screens, and everything related to displays. Branding AV Solutions works with both national- and international customers, and MagicINFO is the ideal platform for hardware solutions from Samsung Electronics.

MagicInfo Services’ partnership with Branding AV Solutions

Interesting Branding AV Solutions news

Branding AV Solutions started this year with a few new customers, including Only for Men: OFM., for their rebranding campaign in multiple stores throughout the Netherlands. Almost all of Branding AV Solutions' customers (over 90%) use Samsung hardware and MagicINFO software, while just a small portion of customers use different software that better suits their specific needs.

Collaboration with MagicInfo Services by ScreenCom

Regardless of the distance between Branding AV Solutions and MagicInfo Services by ScreenCom, the collaboration has proven to be highly beneficial. The ScreenCom team possesses invaluable knowledge about MagicINFO, the digital signage industry, and IT in general, which has been instrumental in overcoming any challenges that may arise during the implementation of Branding AV Solutions projects.

Although Branding AV Solutions is capable of training clients independently, there are occasions where extra help is needed, and this is where MagicInfo Services by ScreenCom comes in, ready to assist with their expertise in MagicINFO, SSSP, networks, and digital signage. With digital signage becoming more complex due to the collection of customer data from sensors and the need for data input to interact with MagicINFO and content displayed on screens, the ScreenCom team's experience is invaluable.


Even when projects are done abroad with M2M networks, the team at MagicInfo Services by ScreenCom has provided support and extra expertise in technology. Their readiness to help and provide out-of-the-box solutions around the clock makes them a valuable partner for Branding AV Solutions.

Jeroen Lubach, Key Account Manager at Samsung Solutions, has been working with the company for about 5 years and became personally involved with MagicInfo Services by ScreenCom during that time. The partnership started when he signed Just Brand as a client.  During our interview Jeroen said.

“[SBC Noordwest] We worked on different solutions based on MagicINFO on that account. At the time, I wanted to assist clients with their MagicINFO needs, which is why I became a MagicINFO expert. I was trained by the MagicInfo Services by ScreenCom team and gained invaluable knowledge over the years. The managed service provider helps with training and to develops useful educational resources and solutions such as YoYo.”
Jeroen Lubach

Key Account Manager

The benefits of working with a managed service provider like MagicInfo Services by ScreenCom include the team's knowledge related to the industry, their flexibility, their out-of-the-box thinking, resolving network issues, and finding a solution for every client's need. The young and enthusiastic team meets Branding AV Solutions's expectations as a managed service provider.

Important factors when looking for the right managed service provider

Jeroen said: “When looking for a managed service provider, one of the most important factors for Branding AV Solutions was finding a partner with expertise in Samsung software. That's why partnering with MagicInfo Services by ScreenCom was a no-brainer, as you specialize in this area and have a strong relationship with Samsung. With your skills and global network, you are the perfect platform for Branding AV Solutions. Moreover, the team at MagicInfo Services is always ready to help, even on weekends, and I have a great personal relationship with key members of the team, including Bastiaan, Joey, Pepijn, and Wybren.”

Video Wall Installation By Branding AV Solutions


Branding AV Solutions works with multiple vendors in certain situations where Samsung's SSSP has certain limitations and is not the best fit for its clients. For instance, they partner with BrightSign in cases where the clients require robust audio options. Since BrightSign offers better audio features, the team would add a media player to the screen in such situations.

Another vendor they work with is Nexmosphere, which is a supplier of sensor equipment and an officially recognized partner by Samsung. However, despite working with multiple vendors, the cooperation with MagicInfo Services by ScreenCom is considered excellent compared to other suppliers/partners.

Digital signage projects

One successful example of a digital signage project that was achieved with the help of MagicInfo Services by ScreenCom is Epos a company that delivers high-end audio solutions designed for enterprise and gaming–which involved mobile screens with multiple headsets that were triggered when picked up.

Branding AV Solutions worked with Exclusive International to build the technical parts, such as stands and video walls, while MagicInfo Services by ScreenCom developed a custom-made solution to enable the sound to come through the headsets automatically and to control when one headset stops playing the content and another one starts.

The project was complex, requiring the installation of sensors to automatically trigger the content on the screen, and the addition of a mini PC with a MagicINFO I Player to enable strong audio. The solution was future-proof so that the client could change the type of source if one goes out of use, and it was made mobile so that it could be transferred from one event to another in a flight case.

Although there was an issue with the IP address changing at each event, MagicInfo Services by ScreenCom built an internal network to ensure that the IP was always the same and worked everywhere around the world without the need for extra IP adjustments. With this solution, the customer only needs to change the headset, and Branding AV Solutions can change the content while MagicInfo Services by ScreenCom makes sure that the new headset can work remotely.

Future of signage

The future of digital signage is set to become more interactive and closely integrated with e-commerce. As foot traffic, sales, and customer behavior can be measured and analyzed through digital signage, the technology will play a critical role in optimizing retail operations.

For instance, digital signage can provide information on the number of customers who entered the store and the products they showed interest in, enabling retailers to improve their inventory management and reduce operational costs.

With the emergence of sensor-based projects, digital signage will be able to deliver even more tailored and personalized content to customers. As an example, sensors can be set up to trigger content that catches a customer's attention as they pass within a certain distance. These developments in the digital signage market are exciting and will likely lead to even more innovative solutions in the future.

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Jeroen Lubach
Key Account Manager
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