MagicINFO Advanced Features: More than just Digital Signage Software
- Chapter I: MagicINFO Advanced Features: Intro
- Chapter II: MagicINFO: Manage Content, Screens and Data Analytics, all in one platform
- Chapter III: Advanced Content Creation & Scheduling
- Chapter IV: Smart Device Management & Remote Control
- Chapter V: Tracking Analytics with MagicINFO Statistics
- Chapter VI: Top Security
- Chapter VII Conclusion
If you think of MagicINFO as a digital signage solution only, then this article is for you. And if you already know it does more - but are not quite sure what that “more” includes - then you are in the right place, too.
Yes, MagicINFO is a powerful solution for anyone needing digital signage in their business. However, that is only one of the components of this powerful platform. This article shows you how to use its full potential to run data-driven marketing campaigns and increase ROI.
MagicINFO is not just for running ads or improving communication with your customers and employees. It also helps you drive engagement, increase sales and provides clear analytics for all your marketing efforts. This way, you will know what works and what needs a bit of twist and tweak.
The platform is easy to use and intuitive, but also does not lack advanced features regarding content creation, screen management, data analytics and automation. Of course, security is also comprehensively addressed. You might have one, ten or thousands of screens in your network – but regardless of the size of it, one thing is for sure: you want to maximise the value of every screen, come closer to your customers and have great results and ROI at the end of the day.
Here is all you need to know about MagicINFO's advanced features, in one place, easy to understand and with real use examples. Put on your reading glasses and let us dive in!
MagicINFO: Manage Content, Screens and Data Analytics, all in one platform
MagicINFO makes it easy to manage all things related to your digital signage. It combines:
- Advanced Content Creation & Scheduling,
- Smart Device Management & Remote Control
- Tracking Analytics with MagicINFO Statistics
- Top Security
All of it in one simple, intuitive platform and one place to manage everything. You can control all your screens, content and data from one dashboard. This works whether you are using MagicINFO in the office (on-premises) or online (cloud).
Real Use Example:
A retail chain that has 50 stores around the whole country is preparing for a summer campaign. They will have localised promotions based on the preferences of their customers. Using MagicINFO, they can update promotions on screens in all their stores directly from the head office – no need to send staff to each location. They will reduce costs, cut down on errors, save time and make things easier for their team. Plus, it is a more sustainable approach since there is no travel involved.
Your business is growing? Great, grow your screens easily too!
MagicINFO works for small setups with just a few screens or large networks with thousands of displays in different cities, regions or even countries. So if your business is growing, you do not have to worry too much about adding new screens.
Real Use Example:
The same retail chain has just opened five new stores in different cities across the country. They want to keep the same look and feel across all locations while adjusting some content to local customers. With MagicINFO, they can easily add new screens to their existing network and manage everything from the same dashboard. No need for complex setups or new software. As their business grows, their digital signage grows with them - quickly, simply and without extra hassle.
Now we break down key advanced features that make MagicINFO the one and only platform you need for all your digital signage needs.
Even if you don't have any design or tech background, using MagicINFO's advanced content creation and automation features is easy. Here are the features that back this up:
1. Easy Drag-and-Drop Design
You can create layouts, playlists and schedules with a simple drag-and-drop editor. No coding required.
2. Dynamic Widgets
You can use built-in widgets like weather, news or sports updates to keep your content fresh and relevant. All of it can be done automatically. You can also use the Widget Marketplace by MagicInfo Services for a wider range of features.
3. Branded Templates
Ready-made templates make it easy to get ideas, stay on brand guidelines and speed up content creation across all your screens.
4. Smart Content Automation
Connecting MagicINFO to live data such as inventory, sales or weather can make the content updates on its own - even when things change faster than we want.
5. Sensor-Based Personalisation
You can use various sensors to trigger and display personalised or context-aware content on digital signage screens in real time. These sensors include NFC, RFID, all Nexmosphere sensors, barcode readers, IR proximity sensors and Bluetooth beacons.. Additional features are also available to enhance interactive capabilities. A key enabler of this functionality is the YoYo add-on for MagicINFO. YoYo acts as a middleware solution that seamlessly integrates a wide range of sensors (including all Nexmosphere sensors) with Samsung MagicINFO.
Real Use Example:
The same national retail chain is launching a summer sale and wants to show the most relevant offers in each of its 50 stores. With MagicINFO, the marketing team at the head office controls the entire campaign from one place - no need for local staff to manage screens.
They upload a branded summer sale template into MagicINFO. The system uses real-time weather data to adjust content based on local conditions. In hotter areas, screens highlight deals on swimwear, fans and sunscreen. In milder regions, they focus on light jackets and outdoor gear. Every store sees the right message automatically.
In select stores with barcode scanners, MagicINFO takes it a step further. When a customer scans a pair of sunglasses, the nearby screen shows matching accessories like hats, beach bags and a 10% discount code. All of this happens through sensor integration which means that no manual updates are needed.
The head office can see which content played, where and when. This helps them understand what is working and fine-tune future campaigns. In this way, the retail chain delivered personalised promotions across all their stores, making the most out of every screen during the busy summer season.
Smart Device Management & Remote Control
As your business grows, keeping every screen running smoothly across all locations can get complicated. This is especially true if you want to have localised campaigns or, for example, use different languages on your screens in different locations. MagicINFO makes it simple. It gives you full, centralised control of your digital signage network, regardless of whether you are managing ten screens or ten thousand. This is possible due to its intelligent device and remote control features.
1. Remote Device Management
You do not need to be on-site to fix an issue. With MagicINFO’s Virtual Remote, you can check what’s showing on any screen, adjust settings, change brightness, reboot a display or troubleshoot problems - all from head office or wherever you are. This saves time, cuts labour costs, and keeps your content looking its best everywhere.
2. Automatic Backup When Things Go Wrong
If a screen or media player goes offline, MagicINFO’s Backup Player Redundancy kicks in. A backup device takes over automatically, so your promotions keep running without a glitch. This is especially important when you are displaying important messages or during busy sales periods where the last thing you want is a black screen or technicians working on stuff while your business is full of customers.
3. No Extra Hardware Needed
MagicINFO works directly on Samsung professional range digital signage displays with built-in System-on-Chip (SoC) technology. That means no need for external media players - saving you on hardware, setup and maintenance costs while keeping everything reliable and energy efficient.
4. One Platform for All Your Screens
Digital signage is not only indoor displays, right? Depending on your business, you might have indoor displays, outdoor signage such as LED walls, or even interactive kiosks. MagicINFO enables you to manage every screen type from one platform. Not only that, you can also organise your screens according to their location, type, campaign or other criteria. Pushing updates across screens can be done in just a few clicks.
Real Use Example:
A national retail chain is gearing up for a summer campaign across its 50 stores, each located in regions with different languages, climates and customer habits. Managing this kind of scale, especially when promotions need to be localised can be quite complicated. Fortunately, the head office team has MagicINFO and hence – everything is under control.
The whole campaign is run centrally. The content for each store is localised: in coastal locations, screens highlight beachwear and sunglasses, while stores in mountain regions promote camping gear and hiking shoes. Messages are displayed in the local language, and everything is managed remotely. Using Virtual Remote, the team checks what’s showing on each screen, adjusts brightness for sunny storefronts, reboots devices when needed, and troubleshoots- all without leaving the HQ office.
To make sure there are no interruptions - especially during busy weekends- Backup Player Redundancy is activated in key locations. If a screen or media player goes offline, a backup device takes over instantly. No downtime, no black screens and no lost sales during high-traffic periods.
There is also no need for external media players. Every store uses Samsung’s System-on-Chip (SoC) displays, which means fewer hardware costs, easier installation and less maintenance.
Our retail chain from the story has 50 stores. Some of them are small stores in suburban areas or remote parts of the country, but some of them are big stores in the capital. This means that their network includes a mix of various display technologies. The implementation consists of big and small screens, indoor displays and outdoor LED walls. Interactive kiosks are also integrated throughout the system. Since MagicINFO is advanced software, the team in charge manages it all through one single platform. No confusion, no learning how multiple software operate, no different manufacturers of the screens or players – just one comprehensive platform that covers it all.
The team achieved what they wanted, which is every screen delivering the right message in the right place, at the right time, all remotely. It is efficient, reliable and fully scalable. MagicINFO makes running a smart, localised campaign across 50 stores not just possible, but also simple.
Tracking Analytics with MagicINFO Statistics
With MagicINFO, your digital signage is not only a way to communicate with your customers, but also a great insight and data-driven marketing tool that helps teams track, measure and adjust campaigns on the fly through various possibilities:
1. Proof of Play: Confirming What’s On-Screen
MagicINFO logs exactly when and where each ad plays, making sure campaigns run as planned. When you assign a tag to content and play it, MagicINFO logs that playback automatically. This log - called a Proof of Play (PoP) - is stored on the player and sent to the MagicINFO Server. From there, the data flows into MagicINFO Statistic, where it’s analysed and visualised.
Statistic breaks down PoP data into clear dashboards and graphs, helping teams understand what content played, how often and where. You can filter results by tags, content type, playback count or total playback time. On the summary dashboard, you can see insights such as device usage, top-played content, tag activity and more. Via the content dashboard, dig into playback data for individual pieces of content - what played most, when and where. The tag dashboard serves to track content linked to specific tags or indexes. You can view rankings, usage trends and combinations of tag activity across locations. Last but not least, custom reports enable you to filter by time period, select key metrics and export results into a clean, ready-to-share report format.
2. Content ROI: When Marketing & Sales Find a Common Language
If marketing and sales had a relationship status, it would probably be: "It is complicated." Let us be real, the relationship between these two departments can have a sort of love-hate dynamic. But, with MagicINFO, love prevails. And this is how. MagicINFO enables you to connect content playback with real sales data. So everyone knows what's working and what is not. The platform offers custom dashboards, and automation based on real-world triggers. This means that the software shows which content drives revenue by matching playback data with sales records. POS integration syncs with store systems to track key data points such as Stock Keeping Unit (SKU), sales time and location. Performance analysis flags content that moves products. For instance, a sunscreen ad shown during a sunny weekend may link to a 15% spike in sales. Real-time updates let teams pause or replace underperforming ads with just a few clicks, driving higher ROI.
3. Custom Dashboards: When You Actually Get What Your Data is Saying
Dashboards keep teams focused on what matters the most, whether they are managing one store or hundreds. This is enabled by key capabilities. Drag-and-drop metrics track uptime, regional sales and ad engagement. Engaging visualisations turn a bunch of data into easy-to-read charts. Instant alerts flag screen outages or drops in campaign performance, allowing fast fixes.
4. Smarter Content: Powered by Real-Time Triggers
MagicINFO automatically adjusts content based on live conditions such as weather, inventory and customer flow. Weather-based ads shift based on local forecasts - umbrellas before storms or chilled drinks during heatwaves. Inventory-aware content promotes overstocked or underperforming products. Traffic-based flash sales target busy hours with short-term offers to boost in-the-moment purchases. You get it – MagicINFO is smart.
Real Use Example:
A national retail chain launches a “Summer Essentials” campaign featuring fans, cool drinks and outdoor gear across 50 stores. PoP data confirms that promotional content aired during peak hours at all locations. ROI tracking shows that suburban stores saw a 30% spike in fan sales when “heatwave” ads played, while urban stores underperformed with the same creative.
Using custom dashboards, regional managers spot the gap and quickly swap in “Staycation” bundles for city locations. Then a heatwave alert triggers an automated content switch: screens in the Southwest start promoting misting fans and hydration packs. These targeted ads drive a 25% boost in cooling product sales. By the end of the campaign, the team reports a 22% higher ROI and with their new insights, they can apply all the knowledge they gained on their next seasonal promotion.
Top Security
Cyberthreats are becoming a bigger and bigger issue, and screen hacking is a real thing. You do not want the unwanted content shown on your screen during your peak periods, or to be honest – ever. With MagicINFO, you have one thing to worry less about, as the security is built into every layer of it protecting your content, data and operations with enterprise-grade tools and internationally recognised certifications.
1. Certified Security Standards
MagicINFO is certified under both ISO 27001 and ISO 27701, two of the most trusted global standards for information and privacy management.
- ISO 27001 ensures strong data protection practices in all aspects: encryption, access control and risk management.
- ISO 27701 extends those protections to cover personally identifiable information (PII), keeping your network aligned with stricter and stricter privacy regulations.
These certifications guarantee that everyone involved in MagicINFO gives their best to protect sensitive information and be compliant at all times, so you and your IT team can have a peace of mind.
2. Role-Based Access Control (RBAC)
With MagicINFO, user access is never “one size fits all.” Administrators can assign specific roles and permissions based on job function. For example:
- IT teams can manage system-wide settings.
- Marketing teams can focus on content creation and scheduling.
- Custom roles can be set up for external partners or regional teams.
This kind of control minimises risk, supports internal workflows, and scales easily as your team grows.
3. Remote Security
MagicINFO helps you secure your network no matter where your screens are located. Built-in remote controls allow you to:
- Lock physical buttons and touch screens to prevent tampering.
- Restrict network settings, USB access, and input sources.
- Track and audit user activity.
- Enable multi-factor authentication (MFA) or Single Sign-On (SSO) for added protection.
The reality of companies using digital signage is that they probably have screens in multiple locations and different regions. These features show that MagicINFO is designed to work well for distributed networks where content and devices must be managed across different locations - without compromising security.
4. Flexible Deployment Options
Every organisation has different compliance needs. MagicINFO gives you the flexibility to choose the setup that works best:
- Cloud: Quick to deploy, always up to date and ideal for teams that want low IT overhead and remote access.
- On-Premise: Full control of your data and infrastructure - perfect for sectors with strict security policies or legacy system integration, and well-equipped in-house IT team.
Real Use Example:
A national retail store runs digital signage in 50 stores all over the country, each managed by regional teams. With sensitive customer data in play, security and compliance are non-negotiable. Using MagicINFO's RBAC, the company sets strict access rules: HQ has full system rights, regional managers can schedule content, and in-store teams have view-only access. This ensures content ca not be accidentally changed at the local level. When a new GDPR-like data regulation goes into effect, the IT department does not need to reconfigure every screen manually. Instead, they update access policies through MagicINFO’s centralised dashboard, confirm compliance with built-in audit logs, and roll out MFA across the network. Meanwhile, the cloud deployment ensures that security patches and updates are applied automatically, and remote locking prevents device misuse in high-traffic urban stores. The company passes its next IT audit with zero issues - and saves time and resources along the way.
Congratulations, you made it until the end. Now you know how to use most of your MagicINFO features. Do have in mind that some of the features are available in every version of it, while some of them are reserved for Premium. If you still need help, we are always there for you. If you want to try MagicINFO yourself:
Contributors:
Vesna Topić
Allround Marketeer
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