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Best digital signage software solutions - Expert Guide

Are you looking for a new digital signage solution? Or maybe you are just starting and need to know the basics. Either way, you are at the right place. We have prepared an overview of the top options on the market, plus a pros and cons list for each. Find our ranking of the best digital signage software solutions in the table below:

Digital Signage Platform 

Key Highlight

Rating

Overview

MagicINFO

Cloud and on-premise solution

9.5/10 

Click here

LG SuperSign

Offers a range of additional solutions

9.5/10 

Click here

OptiSign

Audience insight AI add-on

9.1/10 

Click here

OnSign TV

Drag-n-drop content tool

8.9/10 

Click here

Scala

Sharable preview of designs

9.5/10 

Click here

 

Each of the above-mentioned digital signage solutions is secure and legitimate. As experts in the field, we created a list of the leading companies in the industry. To help you with the decision, we have prepared a little something. Choose the digital signage solution that suits your business goals the most by following the below steps:

Step 1: Identify your business goals 

Step 2: Identity which goals can be achieved with the help of digital signage

Step 3: Identity what digital signage feature you need to achieve your goals

Step 4: Select the top digital signage solution that compliments your business plan the most 

Step 5: Book an appointment with a representative of your preferred digital signage solution 

Step 6: Start using the software that suits your business the most

Disclaimer: Before we move further with our piece, it is important to note that we are affiliated with MagicINFO as the official distributor of the software. While we are all huge fans of the solution, we know that there are other top-rated digital signage software companies out there. Hence, we took the extra time to prepare this article.

 

Top digital signage software solutions

 

MagicINFO 

The South Korean tech giant, Samsung, has been working on MagicINFO since 2008. Over the years, the company has been improving its digital signage software solution to offer clients what they need. Organizations from all over the world use MagicINFO to reach their digital signage goals and improve their business. 

SMEs like family-owned businesses, large international companies like Yamaha, and everything in between trust MagicINFO. Although it is one of the best digital signage software solutions it has pros and cons. In the table below, we have listed the main advantages and disadvantages of MagicINFO

Advantages

Disadvantages

✅ Cloud and on-premise solution

✅ Built-in player

✅ Remote management

❌ Not compatible with WebOS

✅ Multi-award-winning software

✅ Content creation tool

✅ Scheduling options

❌ Not compatible with Android devices

 

MagicINFO is a preferred choice for many organizations because of its versatile features. Arguably, the most desirable one is remote management which allows you to control your devices from one central location. Another unique feature of MagicINFO is its content creation tool, Web Author

On top of that, we (MagicInfo Services) are official distributors of MagicINFO and are passionate about this solution. As a knowledge partner, we offer MagicINFO widgets and API integrations. Despite its perks, MagicINFO has its limitations, and the biggest is that it’s not compatible with all operating systems on the market.

 

LG SuperSign

LG SuperSign is next in our ranking of the top digital signage solutions on the market. The software was developed by the leading electronics manufacturer, LG Electronics. Like Samsung, this tech giant also produces digital signage displays compatible with its software. Businesses from across the globe trust LG SuperSign for their digital signage needs

This top-rated digital signage software is suitable for a wide range of industries, such as retail, education, healthcare, fitness, and media, to name a few. Today, you can see LG digital signage displays worldwide. So, we did our research and came up with a list of LG SuperSign pros and cons to help you decide if its the right fit for your business:

Advantages

Disadvantages

✅ Content management system

✅ LG SuperSign Cloud

✅ Editor features

❌ Not compatible with all digital signage devices

✅ Separate solution for QSR

✅ Scheduling options

✅ Remote control features

❌ Not compatible with TIZEN

 

One of the most widely used content management systems (CMS) on the market is LG SuperSign. Users can share, edit, and schedule content with its assistance. It is fantastic software for complex and extensive digital signage operations. One of its most significant benefits is the simplicity of content generation and distribution.

Developed by one of the biggest electronics manufacturers in the world, LG SuperSign is a promising digital signage solution. It offers a great range of features that are suitable for a variety of organizations. However, LG SuperSign has limitations like every other software on our list, namely, it is not compatible with all operating systems.

 

OptiSign

The next software in our list of the top digital signage solutions on the market is OptiSign, founded in 2016. This US-based company offers digital signage software and hardware solutions to businesses and non-profit organizations. Today, it has over 6,000 clients across the world. 

OptiSign helps customers in a range of industries like retail, education, healthcare, fitness, and media, to name a few. Some of the popular brands that use this software are Apple, Uber, and Pepsico. We did our research and came up with a list of OptiSign pros and cons:

Advantages

Disadvantages

✅ Discount for non-profits

✅ Downloadable player

✅ Free content templates

❌ No licenses options

✅ Audience insight AI add-on

✅ Scheduling options

✅ Real-time playback report

❌ Not compatible with TIZEN

 

OptiSign is a comprehensive digital signage solution, which is why it’s on our list. Users can easily download the software on their devices and set up a network. Moreover, the company offers over 500 free content templates that SMEs and enterprises can use. 

This US-based digital signage solution also provides discounted rates for non-profits, a huge perk for organizations with limited resources. OptiSign is also an excellent option for corporations. Despite all that, some things could be a potential dealbreaker for some of you, like the fact that the company does not offer licensing agreements.

 

OnSign TV

OnSign TV has been on the market since 2012 and, in 2015, released its digital signage solution with the same name. The company is incorporated in Hong Kong, while the main development team is in South America. OnSign TV works with clients from over 100 countries whose digital signage networks have between 1 to 1,000 displays. 

This software developer boldly claims that it is a professional digital signage platform that anyone can use. Plus, OnSign TV is suitable for small organizations as well as large international companies. To help you decide if it’s a good fit for your company, we have prepared OnSign TV’s advantages and disadvantages:

Advantages

Disadvantages

✅ Downloadable player

✅ Content playback report

✅ Drag-n-drop content tool

❌ No licenses options

✅ Device management

✅ Playlist feature

✅ API integrations

❌ Not compatible with TIZEN

 

OnSign TV is a reliable and user-friendly digital signage solution. A unique feature of the software is its real-time monitoring system, which makes it simple to control any display from one central location. Users can also use API integrations and playlist features to optimize their content creation process. 

This digital signage solution can be used in industries like corporate TV, quick service restaurants (QSR), hospitality, finance, transportation, and more. OnSign TV is a very good option for businesses, yet it has its limitations. For instance, the software does not work on TIZEN devices. 

 

Scala 

Scala is one of the leading digital signage companies and has been on the market for over 30 years. In 2016, the company was acquired by STRATACACHE, another leading signage business. After the merger, Scala had the resources to offer digital signage software and hardware, as well as high-quality support services. 

The company works in a wide range of industries including, but not limited to, retail, QSR, transportation, finance, corporate, and government. It works with household brand names like LEGO, Argos, and Debenhams Beauty Bar because it offers one of the best digital signage players. Here’re the main Scala advantages and disadvantages

Advantages

Disadvantages

✅ Sharable preview of designs

✅ API integrations and widgets

✅ User-friendly interface

❌ Not compatible with TIZEN

✅ Device management

✅ Content creation tool

✅ Easy deployment

❌ Not compatible with WebOS

 

With Scala, users can take advantage of a sharable preview of designs. Moreover, the software allows for easy deployment of a digital signage network with API integrations and widgets. It’s hard to say companies in which industries will benefit the most from Scala. In our opinion, retail, transportation, and QSR business might see the most value

However, organizations in other sectors can benefit from Scala. As a leading digital signage solution that has been on the market for a long time, there are very few things that need improving. For example, Scala is not compatible with WebOS and TIZEN devices at the moment.

 

Samsung Smart Signage Platform (SSSP) and Samsung Remote Management

We cannot talk about the best digital signage software solutions without mentioning SSSP and Samsung Remote Management (RM). Signage displays by this Korean company are compatible with the remote management tool which allows you to monitor and control the devices from one central location

MagicINFO Premium users can take advantage of the RM tool as part of their deal. However, if MagicINFO is not the best fit for your business, you can use Remote Management with a different content management system (CMS). As a result of using this tool, your business will save miles, time, and money

 

Best digital signage solutions - Final thoughts 

We have reached the last part of our ranking of the best digital signage solutions on the market. You may have noticed that we have not listed them in a specific order because we want you to find the one that suits you most, not point you to the one we prefer. 

On that note, we must stress that all of the above-mentioned solutions are world-class digital signage systems. Of course, some are better suited for SMEs, while others are perfect for international corporations. We recommend you outline your goals first. Then, select a digital signage solution to match them.

 


Popular questions about the top digital signage software solutions 

We did our best to provide you with all the necessary information about each brand so that you can make an informed decision. That’s not all, we decided to go one step further and prepare answers to the most popular questions about the top digital signage software solutions.

 

Question 1: What is the best digital signage software for enterprises?

All of the names in our list of the best digital signage solutions are suitable for enterprises. However, only one is a multi-award-winning software, and that is MagicINFO. Most recently, this Samsung solution won the prize for the most comprehensive digital solution.


Question 2: Which are the best digital signage software solutions? 

Some of the best digital signage software solutions are MagicINFO and LG SuperSign. Other popular options include OptiSign, OnSign TV, and Scala. Each of these secure and trusted digital signage players has something to offer to small and medium businesses as well as corporations. 


Question 3: Which is the top digital signage software for SMEs?

It is hard to determine which of the top digital signage solutions is best for SMEs because businesses have different needs. In our opinion, OptiSign is a very good fit because it offers discounted rates for non-profit organizations and free customizable templates. MagicINFO is a great alternative to OptiSign because of its user-friendly interface and affordability.

Contributors:

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