"It is said that a customer needs ten touchpoints before deciding to buy. Digital signage is a way to set up a couple of these touchpoints quick and effectively.” Koen van Hees, the communication adviser at the Geert Teis theatre, looks at the Samsung displays as an essential part of their marketing strategy. “Digital signage is a great way to inform people about upcoming performances.”

To solve the issue of planning the schedule for the upcoming weeks, we first checked the previously installed Samsung displays. Next, we updated them to run the latest version of MagicINFO. Finally, our team used Web Author to create templates with Geert Teis's own look and feel. Therefore, Geert Teis was able to display the schedule with unique templates, to reduce the waiting time perception and to have a better understanding of their audience. The advantages of using MagicInfo Services for Geert Teis translated into the opportunity for planning ahead, and having an improved ambiance with quick and intuitive displays. Furthermore, the displays allowed for consistent communication using the standard templates that were created by our MagicINFO experts.