Krones Transforms Internal Communication with MagicInfo Services

Krones, a world leader in beverage and packaging technology, needed a modern way to manage communications across its global network of 20,000 employees and over 100 locations. Their old system relied on PowerPoint presentations and local management, which limited flexibility and created extra workload for IT.

By partnering with MagicInfo Services, the company found a centralised solution that streamlined internal communication, reduced IT strain, and provided reliable, scalable signage management. Since adopting MagicINFO Premium, the client now enjoys greater efficiency, stronger employee engagement, and consistent communication across international teams.

The company designs and delivers everything from turnkey factories and beverage production lines to packaging, recycling, and digitalisation solutions. With customers including major household names such as Coca-Cola, Krones plays a vital role in the global liquid food industry.

The company has 27 production sites, 15 technology centres, and a presence in over 100 cities. Beyond equipment, the enterprise supports clients with consultancy, packaging design and training, ensuring it remains a one-stop partner for the liquid food sector. To maintain its global leadership, Krones needed a modern communication system that could keep employees connected, informed and aligned with business goals.

Managing Internal Communications Challenges at Scale

Before working with MagicInfo Services, digital signage at Krones was basic and fragmented. Screens were often connected to individual Windows PCs and used to run simple PowerPoint presentations or looped videos. Each department managed their own displays in isolation, without a central system to coordinate content.

While this setup worked on a small scale, it quickly became a problem for a global enterprise like Krones. The lack of structure created several challenges:

Dependence on IT: Whenever something went wrong or a department needed a change, IT had to step in. Instead of focusing on strategic projects, the IT team was often pulled into solving day-to-day signage issues.
Inefficient workflows: Updating content meant plugging in files manually or asking IT for support. This wasted valuable time across departments and slowed down internal communication.
No scheduling flexibility: With no central platform, it was impossible to plan content in advance or manage screens remotely. Simple tasks like showing weekly room schedules or production KPIs became time-consuming.
Scalability limits: The system was not designed to grow. Rolling out new screens across different sites would have multiplied the inefficiencies and made consistency across locations impossible.

For a multinational company with 20,000 employees spread over 100 locations, this approach was not sustainable. Communication needed to be fast, reliable and scalable. Without a modern solution, Krones risked slowing down operations, losing efficiency and increasing pressure on already busy IT teams.

Why Krones Chose MagicInfo Services

Krones’ journey to finding the right digital signage partner started by chance. The company was actively looking for a managed services provider that understood Samsung’s digital signage ecosystem. With almost all their displays already being Samsung, it was clear that a partner with deep expertise in this technology was needed.

At first, Krones turned to a local vendor for support. However, the experience did not meet expectations, the service lacked the specialist knowledge required for a global enterprise. This pushed the client to continue searching for a provider that could deliver a more dependable and scalable solution.

Krones’ spokesperson further elaborated that the quality and speed of support stood out more than anything else. Instead of just offering software, we acted as a true partner, helping align the solution with the company’s specific goals, including integration with API-driven processes and automation.

When asked about the support service, the Krones spokesperson noted that a couple of names in particular stood out when handling more technical enquiries, those were Pepijn van Klinken and Wybren Jongstra who have a combined experience of over 20 years in digital signage and with MagicINFO.

With responsive support, technical expertise, and a proven platform, choosing MagicInfo Services quickly became the obvious decision. For our customer, it was a partnership built on trust, reliability and the ability to grow further.

The implementation journey at Krones was gradual, strategic and always guided by their evolving needs.

It began with the free trial and after a few weeks of testing, the results were promising. The system was easy to manage, flexible and already a clear improvement over the fragmented PowerPoint-based setup. Encouraged by this, Krones expanded the rollout to less than a dozen screens, using both Lite and Premium licences to test different features, including those for outdoor displays. This phase gave them a chance to explore what the platform could do and build confidence in its reliability.

After a year, our customer decided to take the next step and move to a Private Cloud setup. The main trigger was the company’s requirement for Single Sign-On (SSO). With thousands of employees across different departments, managing multiple accounts was inefficient and a security risk. By integrating MagicINFO with SSO, employees could access the system with their existing corporate login. This not only improved compliance and security but also saved valuable time by removing the need for additional usernames and passwords. It also allowed our customer to build a structured hierarchy, giving different teams and departments the right level of access to manage their own content.

The final step was moving fully to Premium across more than 80 screens. While Lite licences worked for initial testing, Premium unlocked the advanced features Krones needed at scale. These included centralised updates for all screens, enhanced device management, and the ability to design and schedule content directly through the web authoring tool. This meant departments could handle their own signage independently, while IT was free to focus on more strategic priorities.

Throughout each stage, the MagicInfo Services team was there to ensure a smooth transition. From MagicINFO onboarding and setup to timely software upgrades and hands-on troubleshooting, support was always fast, reliable and tailored to Krones’ needs. This gave the company confidence at every step of the journey, knowing they had a partner that could scale alongside their ambitions.

Digital Signage Results for Global Enterprises

Since adopting MagicINFO, our customer has seen notable improvements across its global operations. What began as a simple trial has now become a central part of how the company communicates internally and shares critical information with employees worldwide.

Stronger Internal Communication: Screens are used strategically. Production areas display real-time KPIs, helping teams monitor performance and respond quickly. Leadership messages and company-wide news appear on displays across sites, ensuring employees stay connected to corporate goals and culture.

Reduced IT Workload: Each department can manage its own screens and update content for their team. Now, IT only steps in when technical support is needed.

Global Flexibility: With teams in Europe, North America, and Asia, it was vital to have a solution that worked everywhere. MagicINFO allows content to be managed centrally and deployed across locations, ensuring consistent messaging while still allowing flexibility for local needs.

Improved Efficiency: Scheduling content in advance has transformed workflows. Messages like weekly room timetables or factory updates can now be automated, reducing manual effort and preventing delays.

Reliable Operations: With over 80 screens connected to the network, scalability and reliability are essential. Premium features allow central updates, reducing downtime and ensuring displays always run on the latest software.

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